The internet giant Google holds about 63% of all search volume over its competitors. But did you know that when it comes to searches made on mobile devices, Google captures an astonishing 95% of search query volume?
What does this mean for anyone who’s trying to optimize their website for search engines? Well, first and foremost, it means that you need the help of Tucson SEO Pros, unless you are an SEO professional yourself.
Additionally, it means that you need to pay close attention to what Google is prioritizing when its bots crawl your mobile site, even if you’re already knowledgeable about best SEO practices for desktop. Let’s take a closer look.
What Difference Does a Mobile-Ready Site Make?
Not to be alarmist, but having a mobile-friendly website can mean the difference between gaining (or retaining) customers and clients, and losing them to the competition. If the traditional desktop interface is what loads when users access your site via a mobile device, you’re likely going to lose their interest.
On a smartphone, websites can be difficult to read, and even more difficult to navigate. Users will have to scroll, pinch, and zoom to access various pages, and clicking on links can be very difficult due to their tiny size.
Mobile-friendly sites have streamlined displays, with the most pertinent information easy to access. Contact information, hours of operation, and interactive features (such as clicking to call or to open up directions on Google Maps) are front-and-center.
Why Does Google Care?
More and more, Google values features that are searcher-friendly. It wants to deliver high-quality search results, so it won’t rank your site highly if a visitor would be likely to have a tough time using your site.
Google’s number one SEO ranking factor for mobile and local search is “proximity to searcher” — meaning that if someone searches a keyword for which you’re trying to rank, and they’re located a block or two from your store, you are likely to be ranked higher than someone across town. If your site is too difficult to use, however, Google won’t send searchers to it.
What’s the Best Way to Go Mobile?
Google itself claims that responsive design is the best approach. A responsive website means that you have the same URL for your mobile and desktop sites; the site’s architecture can sense how the searcher is accessing it, and provides information (or “responds”) based on the device in use.
Another option is to build two separate sites, one for desktop and one for mobile. If you do that, make sure to make it easy for visitors to access the other site, in the event that they land on the wrong one.
It’s less important how you optimize for mobile than that you do so — ASAP. According to some estimates, three-quarters of all Google searches in the U.S. are made on mobile devices. If you’re not ranking, you are missing out on business. It’s as simple as that.