Benefits of Using an Open Exhibition Stand Design Companies attending a trade show or exhibiting at another event have a number of influential decisions to make in terms of the design of their exhibition stands. However, one of the most important concerns around the actual layout of the stand and the way passersby can have access to the booth. That said, a worthwhile trend that has emerged these days is the use of open exhibition stand designs, particularly by companies seeking to make a tremendous impact. Many years ago, open designs have been criticized for being hard to manage and for its lack of wall space, so why are they very popularity today? Quick Access
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Maybe the most apparent reason companies choose open exhibition stand designs is their ease of access, which makes them more attractive for participants. A stand that is only open on a single side tend s to cause a queue to form, or have a certain part of the display blocked from view, but open designs are accessible from every side.
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That means visitors can just walk through the display and look at the products or displays whenever they want. Of course, some of the biggest challenges to this kind of stand design include having enough people in your team and ensuring those you have will actually cross from one side of the display to another to entertain visitors. Standing Out in the Crowd Another huge reason open exhibition stand designs have grown in popularity nowadays is that they let exhibitors to stick out from the crowd. Instead of having a stand up against a wall, open exhibitions are placed somewhere at the center of the trade show floor, naturally sparking the curiosity of visitors. Open stand designs are indeed recommended for high-profile companies, or businesses seeking to to make a remarkable impact at a specific show, precisely as they offer a level of prestige. Customized Designs Open exhibitions enable companies to open up a wide range of possibilities when it comes to the stand’s actual design. Therefore, they are a perfect option for businesses that are happy to spend a bit more to build a striking custom-built display. Branding Finally, when they stand out in a crowd through their key open exhibition stand design, companies are able to underscore certain brand values, which they may not be able to do with more conventional designs. to be different. It also reaffirms the brand as being open to all. It shows the company’s willingness to go extra mile and tear walls down. These things can be strengthened by the smart use of graphics and brand messages in the stand design, making the layout and branding reinforce each other to make the biggest impact.