Facts about the Lincoln Motor Company A division of Ford Motor Company, Lincoln or Lincoln Motor Company primarily sells luxury vehicles. Although the Lincoln cars are mainly sold in the US, it has also found a market in the Middle East, China and South Korea. These are the new and current Lincoln car models: two sedans – Continental and MKZ, three crossover utility vehicles – MKC, MKT, MKX, and a sport utility vehicle – Navigator. It was Henry Leland and his son, Wilfred, who founded the Lincoln Motor Company in August 1917, the name given was in honor of Abraham Lincoln, 16th US president. Because it was World War I when the company started, the primary source of income was through military contracts, where the company co-assembled Liberty V12 aircraft engines, using cylinders supplied by Ford Motor Company together with Buick, Cadillac, Marmon, and Packard. The Lincoln Model was the company’s main brand, luxury car, but when the war ended, the company, after experiencing financial issues, shifted to automobile production. After producing 150 luxury cars, the company was forced into bankruptcy and was sold to Ford Motor Company for $8,000,000. It was an advantage acquisition of Lincoln by Ford Motor Company, whose luxury cars didn’t sell well, but with the merging of Lincoln and with a new nameplate, their luxury cars have become top rivals along luxury cars in the market at that time. Lincoln as a subsidiary of Ford Motor, an all-new model called the Lincoln H-series was out in the market as a coupe, sedan and limousine, but all installed with the Lincoln V12 as standard equipment. In 1940, the famous Lincoln Continental was produced as a personal luxury car, which was conceptualized by the co-founder of Ford Motor, Edsel Ford.
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In 1945, the car models Continental and the Zephyr-based range were produced from the merging of Lincoln and Mercury by Ford Motor. This century saw the separation of Lincoln from Mercury and its merging into a subsidiary company under the name, Lincoln Motor Company.
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Due to the success of their all-new MKC crossover, sales have increased in these consecutive years: 16% in 2014, 7% increase in 2015 and 10% increase in 2016. Branding was a part of the Lincoln cars, such that in 1927 a greyhound was attached as the hood ornament and in the 1930s, they used a coat of arms with a red cross in the center and a knight’s helmet at the top as the official emblem. As Lincoln’s branding changed through the years, the introduction of the coat of arms coincided with Ford Motor’s coat of arms with their new fleet of cars, such that the branding process continued to evolve into the framed, four-pointed star which is currently use now.