Advantages of Email Marketing over Other Marketing Media Email marketing is not dead for those who are doing it right. And when compared with social media sites, email marketing is believed to be more effective. You need to build your poll and this is one of the best things you can do in building your platform regardless of what your desire is. The social media person does it by the number of friends they have in social media, but if you are going to use email marketing it is in building an email database of people interested in your products, services, ideas, or offerings. Most social media outlets have their own regulatory rules that you must follow, so it is important to have this customer database. So if they institute changes in their privacy or user setting, your access to friends is lost. It is not the same with email marketing because you are in control or the owner of this information. You have a say on how you manage or supervise your email. And it is only when the provider shuts down or collapses that you can possibly lose your email address information. But this too is also true with the other social media outlets. Unlike other social media outlets, the permission based benefit is not quite the same, receiving emails accede a more personalized message than when they are broadcasted liberally to everyone and to anyone. When done properly, an email is like receiving a package that has been delivered at your doorstep than getting a news item that caught your attention somewhere else.
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Besides, we have to face the fact that the more contacts or the more friends you have on other social media outlets, the likelihood of people reading or at least glancing what you have posted is slimmer compared to those fewer emails that land on your inbox. When people receive an email, they will keep message that have affected them in their inbox, and only those that affect them. So with fewer items, the better chance of being read is bigger. This will make you able to communicate to your target audience who will most likely pay attention since they have already been included in your list.
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According to a 2014 survey of 1,000 web-based businesses, email marketing has the highest ROI than any other marketing channels. Twenty three percent of sales can be attributed to email marketing and this is hardly isolated results. Anywhere you look nowadays, you will see that email marketing has more advantage than ever. It is therefore more obvious to build your email list to maximize the value of your customers and your company revenue. You can use email marketing list as a great asset to your company.